Partnership

The 'Launch & Leave' Epidemic: Why Digital Products Die in Year 2

The Handover Myth

In the traditional agency model, the relationship ends when the invoice is paid. They hand over the keys (or the zip file) and wish you luck.

Six months later, a plugin updates and breaks your checkout form. You call the agency—they are gone, or they charge you a “rush fee” to fix code they wrote.

This is the “Launch & Leave” Epidemic, and it costs businesses billions in rewrites and lost revenue.

Software is a Living Organism

A website is not a brochure; it is software. And software degrades over time if not maintained.

  1. Security Rot: New vulnerabilities are discovered daily.
  2. Dependency Drift: Third-party APIs change, breaking your integrations.
  3. Content Stagnation: A site that hasn’t been updated in a year looks dead to customers.

The “Day 1” Philosophy

At Eranya Digital, Launch Day is just Day 1.

We operate on a Strategic Partnership model. We don’t just build the car; we act as your pit crew. We monitor your uptime, patch security holes before they are exploited, and suggest improvements based on real user data.

You don’t need a “web design project.” You need a technology partner who is as invested in your uptime as you are.

The maintenance problem disappears when you build on the right architecture. Our Astro + Cloudflare stack requires zero plugin updates, zero database maintenance, and provides A+ security without a single plugin. See the exact tech stack comparison with WordPress.

References

  1. McKinsey & Company: The Business Value of Design
  2. Deloitte: Tech Trends 2024
  3. Google Web Fundamentals: Security and Maintenance