The era of third-party cookies is coming to an end. With privacy regulations like GDPR and CCPA, and browsers blocking tracking scripts, marketers need to rethink their strategies.
The focus is shifting to first-party data—data that you collect directly from your audience with their consent. This requires building genuine relationships and offering value in exchange for information.
Building a Privacy-First Brand
We discuss actionable strategies for collecting zero-party data, leveraging email marketing, and building communities that thrive without invasive tracking.